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Vehicle Data Enhancement that Drives Auto Policy Shoppers to Convert

Auto insurance providers are raising premiums, in an effort to reverse industry-wide losses from the past several years. Consequently, consumers have dramatically increased their policy shopping frequency in an effort to find the best available deals.  

Auto insurance quoting portals and comparative raters have a major opportunity to take advantage of this behavior, and capture market share and achieve new growth milestones. However, these websites can be difficult for consumers to distinguish at first glance; a superior user experience is essential to stand out and produce exceptional lead quantity and quality.

DataOne Software has released a new whitepaper, Strengthening Lead Flow in the Auto Policy Shopping Market with Better Vehicle Data, that outlines the product optimizations quoting portals and comparative raters can make to increase their market presence and drive quality lead traffic.

This white paper makes the following recommendations to drive a more dynamic auto policy shopping experience:

• Infuse their product with 17-digit VIN data that is both accurate and cost-effective
• Invest in a real-time API to ensure comprehensive coverage of all vehicle inquiries
• Adopt a consumer-facing UX that helps drive carrier-approved quotes with minimal input from the end user.