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Use Automotive Content to More Effectively Market Vehicle Inventory.

As an automotive marketing company looking to provide dealerships with leads for a website, you know that you have no shortage of competitors. Our white paper "Effective Use of Automotive Content" provides practical guidance and suggestions for using easily available automotive content in non-traditional ways to differentiate your offering and optimize it to meet consumer's evolving needs and shopping patterns.

It provides practical, actionable suggestions to dealer website providers, automotive classified sites and automotive portals for:

• Diversifying Sourced Content
• Optimizing Content Navigation and Display
• Providing Generic Model Research and Comparison
• Technical and Business Considerations for the Above Initiatives