There are more than 120 million people on Facebook in the United States, and more join every day. To Charles Shamblee, this captive audience is a goldmine for dealerships. If dealers could connect and engage with customers and prospects through Facebook – and influence them to schedule service appointments and shop new vehicles – sales and service revenue would soar. So his team at ImpactWare (formerly xChange Automotive) created HELIOS, an integrated Facebook marketing