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ImpactWare Case Study



There are more than 120 million people on Facebook in the United States, and more join every day. To Charles Shamblee, this captive audience is a goldmine for dealerships. If dealers could connect and engage with customers and prospects through Facebook – and influence them to schedule service appointments and shop new vehicles – sales and service revenue would soar. So his team at ImpactWare (formerly xChange Automotive) created HELIOS, an integrated Facebook marketing and engagement application. For the application to work, ImpactWare needed access to complete and accurate vehicle data and OEM maintenance schedules. For that, they turned to the experts at DataOne.

Key Benefits

  • Vehicle data helps perform predictive analysis
  • Normalizes and standardizes dealer inventory feeds
  • Enables vehicle-specific service messaging to drive engagement 



Resources you may also be interested in:

  • VIN Basics Blog - Informative articles on a wide variety of automotive data related subjects.
  • VIN Decoding 101 - An in depth series of posts on VINs, where they are used, what information you can count on them containing, and how to extract it.